Amstel Malta Ultra and Verve Life host Africa’s biggest fitness party

Amstel Malta Ultra and Verve Life 5.0 have teamed up to bring Africa’s biggest fitness party to life! The event which took place on November 5, 2022 at the Landmark Event Center in Lagos took place in the midst of the brand’s Choose Your Way programme. To Live Campaigngn that was lit, with an exciting fitness activation across the country.

During the Fitness Party, Amstel Malta Ultra and Vervelife served up an entire day of groovy fitness fun, with loads of Amstel Malta Ultra as the official malt drink of the event.

Talk about the partnership and what the brand aims to achieve at the event, Married Abia-Bassey , Senior Brand Manager,Amstel Malta Ultra said: “The usual stereotype is that fitness is hard and robs you of all the fun in life. At Amstel Malta Ultra, we work hard too Eradicate this mindset in our consumers and show them that physical fitness can be exciting and rewarding. Our partnership with Verve Life to host Africa’s biggest fitness party today is a big step forward in our mission to redefine fitness.

“We are looking fou to see the ripple effect of this event in fitness culture across the continent and of course, many other events like this.

Beloved African stars and fitness influencers such as the former Big Brother Naija roommate Kemen, Ihuoma, Kafi, Isoken and Trebla were also live at the event to keep the fitness and vibes up.

About the Amstel Malta Ultra

Amstel Malta Ultra is a premium malt drink with international heritage, produced with high quality ingredients to rejuvenate you. Launched in 2020 as the first malt drink with no added sugar, Amstel Malta Ultra has become the lowest calorie malt drink. in Nigeria.

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