Add these services to take your wedding business to the next level
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Weddings are big business. And business is good. In good times and bad, people will always want to get married. If you have even a small part of the wedding business, you’ll probably be fine.
As in any business, you have to do the work and take it seriously. Success is not guaranteed. There are a lot of expenses such as marketing. You will reap the benefits of word of mouth, as people who get married often have friends in the same age group. That said, you can’t rely on word of mouth alone.
In such a huge business, your biggest challenge will be the competition. You’ll have to figure out how to differentiate yourself from the rest of the pack. This is where a little creativity comes in. There will always be a competitor who has better equipment than you, more experience and more money to invest in marketing. But you can always regain the advantage by adding services, including the following:
Sparklers and fireworks
Wedding candles events are a very nice and affordable add-on that your competitors probably don’t provide. Still, it’s the kind of thing that always puts a smile on every face. It’s a way to surprise and delight.
Just be sure to bring security to the party. Whenever a fire is involved, you must ensure that there is sufficient separation from highly flammable decorations and frills. There is a big difference between your hot and hot reception.
For repeat business, you can find gender reveals ideas and propose another event a few months later. Booking the second event will be easy if they enjoyed the first.
Besides the usual safety precautions you need to take, make sure you have enough sparklers and fuel for the rehearsal. Make sure everyone knows what to do, where to stand, how to operate equipment, and what to do if something happens that they don’t expect. You can’t have fun if you don’t have safety first.
As an event planner, you will do your research once and use the same supplier every time. The reason is that you gain the supplier’s trust and become an expert on the product. Constantly using different providers means you always have to go back to square one.
The other benefit of sticking with one supplier and one product is that your local regulations will require different things for different products. So once you’ve checked out the supplies you like, you don’t have to repeat the job and worry about something going out of spec. It’s the kind of thing that can make your service stand out from the crowd.
Pre-Wedding Fitness Classes
As part of your comprehensive package of services, you can offer exercise classes that will ensure the couple is feeling their best. Preparing for the most special day in a person’s life is often the most stressful and unhealthy time of their life. A five-week course centered around wellness can be a lot of fun for everyone.
It doesn’t matter if you personally have expertise in this area. As an event planner, you’re like a contractor who hires subcontractors for the heavy lifting. You negotiate fees and discounts in exchange for exclusivity. Just make sure the fitness contractor is still on speed dial. This will be a very popular service that everyone will want in preparation for their special day.
Counseling after marriage
There aren’t any couples who couldn’t benefit from marriage counseling somewhere along the way. Marriage counseling is not a sign of failure, but a sign that your marriage is a priority. The first few weeks after the wedding are a great place to have the first session. Everyone is still on their honeymoon and advice won’t seem like a threat. It can keep the marriage on track and help the couple avoid emotional turmoil a few weeks after the big day. When counseling services are an integral part of a couple’s life, their long-term prospects are greatly improved.
The wedding industry is very competitive. But you can take advantage by offering sparklers, wellness classes, and counseling services.