FreightWaves F3 Launches Day One Fast Demos

FreightWaves’ Future of Freight festival officially kicked off on Tuesday, and the demos are coming in fast and hard.

On the first day of F3, 18 companies had seven minutes each to showcase their latest FreightTech solutions. During two quick demo sessions on Tuesday, attendees got to see and hear from companies like Emerge, Trucker Tools, OneRail and more.

Here are the highlights of the first day of demos:


Aeye (pronounced as AI) is an automated vehicle tools provider based in Dublin, California. The company produces lidar and sensor-based systems that act like the eyes of driverless cars and trucks, recreating real-world obstacles and hazards in virtual space.

The company showcased its solution by taking attendees on a virtual ride through cities and highways, demonstrating how the vehicle’s “brain” constructs its world. As the vehicle weaved its way through winding streets, over ramps, highways and roundabouts, members of the public observed the recreation of objects on a screen showing the computer’s view.

Trees, buildings and other vehicles have been converted into colored dot arrays. But for the software, these are more than just points — it was able to use this information to keep the vehicle on the road and prevent accidents before they happen.


Emerge, based in Scottsdale, Arizona, is entirely dedicated to supplying shippers. The company leverages benchmarking and lane-by-lane views to create profiles for different carriers and help shippers choose the one that best suits their needs.

In a demo, SVP Product Kyle Jepsen showed attendees how to create an event in the system. Then, within seconds, the platform spit out a list of the best rates for that specific load. The company can handle full truck, drayage and intermodal deliveries.

Emerge also works with carriers on the other side of the equation. It operates a contract marketplace, where carriers can view a multitude of shipper RFPs and negotiate rates. They can even specify by lane and be notified of opportunities along certain routes.

trucker tools

Trucker Tools does what the name suggests – it creates tools for shippers and carriers to simplify the digital freight matching process. The Reston, Va.-based company works with stakeholders on both sides of the transaction to find the best fit for each loadout.

The company introduced two features on Tuesday. The first, Smart Capacity, is a tool for brokers and shippers that uses data and preferences collected from users to match the right load to the right vehicle at the right time. The solution facilitates digital booking through integrations with multiple transportation management systems.

The second offering, Smart Negotiations, allows carriers to negotiate with brokers even when no humans are present on the broker side. Brokers can set a preferred and maximum price they want for each load. Then the software automatically negotiates with the carriers, counteracting with the broker’s maximum price if the carrier’s offer is too high.


Symtrain is an Alpharetta, Georgia-based software development company that is revolutionizing the way brokerage firms and transportation companies can train their employees to handle situations with an AI system that interacts with employees to create a realistic scenario for them to work on.

In the demo, Symtrain work simulation specialist David Sebastian Rodriguez presented an AI-simulated role-playing scenario in which a driver was concerned about the assigned load. In the simulation, Rodriguez took the necessary steps to find the root of the problem and fix the problem.

Users can then view the training simulation results for feedback or select other scenarios to practice further.


One of the world’s leading manufacturers of electronic instruments and electromechanical devices, Skybitz offers a unique service that allows customers to view their assets in real time, enabling monitoring solutions for better planning.

Presenters Sarah Dyche and Debbie Sachman presented a scenario where a broker (Dyche) calls a driver (Sachman) to ask how long the loading process would take. During the conversation, Dyche was able to see the loading process and determine if detention compensation would be required.

This visibility eliminates sometimes awkward conversations and can help asset-based transportation companies better utilize their empty trailers for shippers who need them most.

Wise systems

A standalone shipping and routing solution, Wise Systems offers a real-time GPS tracking service to ensure scheduled deliveries. The Boston-based software company has created a kind of load board that shows carriers a list of loads they need to complete after accepting based on customer constraints.

Once the loads are accepted and appear on the “depot”, which is a list of all loads, the software then plots the best route for the driver to arrive at the destination on time. If the load does not arrive on time, the depot alerts the scheduler or dispatcher so they have time to reschedule if necessary.

As drivers complete loads, they can remove them from the depot as they go by simply scanning them and marking them as cleared and delivered. Drivers can also collect a signature as proof of delivery for the planner.

Look forward

Did you think we would stop there? There will be 30 (!) other companies presenting over the next two days in quick demo sessions on the General Session Stage, and six more will take over the all-new Startup Alley Stage on Wednesday. Here is an overview of days 2 and 3:

Day 2 (general session stage) J.B. Hunt
Trimble Maps
Activate fleet
trucker path
Optimal dynamics
Triumph Pay
Descartes systems
Global mode
Day 2 (Startup Alley stage) FreightRoll
Insured Carrier
trucker cloud
Day 3 (general session stage) United States Xpress
Trader Palette
Emtec Digital
cargo friend

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