Celebrate Father’s Day at the Rodeo Drive Concours

If your dad is anything like my dad, one of his favorite things to do is go to a car show on Father’s Day. For this year, philanthropist and event planner Bruce Meyer has you covered if you live near Beverly Hills, California. The event he started, the Rodeo Drive Concours d’Elegance is now in its 27e year, and has been a worthy attraction for 50,000 or more along the way.

Meyer is thrilled the car show portion of the Father’s Day festival is back for 2022 after a parade-only version rolled through Beverly Hills last year. He and three friends came up with the idea nearly 30 years ago as a fundraiser to restore a 1919 fire truck and the event has grown exponentially over time, moving to Rodeo Drive there about 15 years ago.

The list of 50 participating cars is almost unbelievable, so if you go, take pictures and share them with me. Some of my favorites on the docket include a 1936 Bugatti Type 57 Swiss Graber Cabriolet, a 1925 Rolls-Royce Silver Ghost Piccadilly Roadster, a 1970 Nissan Skyline 2000 GT-R, and a 2008 Koenigsegg CCX. alumni from the collection are Blue Ovals bookends: a 1912 Ford Model T Roadster pickup; the most recent, an all-new 2022 Ford GT. Nine examples from Rolls-Royce, six Ferraris and a single Pagani are in the game. And for a touch of celebrity, the Petersen Automotive Museum sends Fred Astaire’s Rolls-Royce.

The Rodeo Drive Concours is free to participants and supported by sponsors including Rolls-Royce Motor Cars, O’Gara Coach, Auto Vault Storage, Geary’s, Two Rodeo, Ferrari of Beverly Hills, Mercedes-Benz of Beverly Hills, RM Sotheby’s and Pirelli tyres.

At the conclusion of the event, Meyer and the Rodeo Drive Committee will present a check for $10,000 each to the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, a nonprofit organization that supports first responders and their families.

“A great place to watch the parade is on Beverly between Sunset and Santa Monica Boulevard,” Meyer suggested to me over the phone. “Bring an old car, park it on the street and cheer others on.”

Starting today around 9:30 a.m. PT, the rally will begin, escorted through the streets by Beverly Hills police. Taking a different route from last year, the parade begins in front of Santa Monica City Hall, heads north through the entrance to the iconic Beverly Hills Hotel, then south on Beverly Drive and up ‘at Rodeo Drive. When the rally concludes, the car show will begin at Wilshire Boulevard and Rodeo Boulevard and end at 4 p.m.

Do you have any advice? Send it to tips@thedrive.com.

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